LibGuides: Marketing Research: Home

Title

Marketing Research

Use the resources below to help with your research.

If you research Google, click here for tools to help evaluate online research.

Principles of Marketing by University of Minnesota Libraries (Adapted by)
ISBN: 9781946135193

Publication Date: 2015-10-27

An Open Access ebook from the University of Minnesota. "Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics."

Introduction to Marketing
From Lars Perner, an assistant professor of Clinical Marketing at Marshall School of Business from the University of Southern California. It includes the following chapters, The Marketing Environment, Strategic Planning, Social Responsibility, Consumer Behavior, Segmentation, Market Research, International Marketing, Product, Promotion, Pricing, Distribution, Internet Marketing.
LinkedIN Learning
With a Boston Public Library eCard you can access the catalog of video based courses from LinkedIN Learning. There are a number of resources for business and marketing. Get a Boston Public Library eCard through the link below.
Google Doc for Boston Public Library eCard
Click here for a Google Doc Template with links to register for a Boston Public Library ecard. Use this template to save your card number and PIN to your Google Drive.

Databases

Database Research

The following databases are article databases. You can use these databases to find articles from magazines, newspapers, journals, and more related to your research.